Privacy policy - Svero Lifting AB

This privacy policy details how we process and protect your personal data. The privacy policy covers the processing of personal data when using our websites and digital channels and in connection with the use of the services where reference is made to this policy.  

The privacy policy does not cover the processing of personal data undertaken by us in the role of a data processor on behalf of our customers. For more information on how we process personal data as a data processor, please see our data protection information.  

Personal data is information that can identify you directly or indirectly.  

It is important to us that you feel comfortable with how we process your personal data. We take steps to ensure that the personal data we store is protected and that our processing of it is in accordance with the applicable legislation and rules, as well as our internal guidelines and procedures.  

Who is covered by this privacy policy?

This privacy policy covers: 

• Users of our websites and digital channels, as well as of our services where reference is made to this policy.  
• Contact people for a customer, supplier, or partner to Svero Lifting AB.  
• External parties who have contact with or otherwise communicate with Svero Lifting AB.  

Who is responsible for the processing of personal data?

Svero Lifting AB is responsible for the processing of personal data when using our websites. You can find the contact details below.

Where do we collect personal data from?

We collect personal data from:

• You

  We collect personal data from you when, for example, you contact us, visit our websites or other digital channels, sign up for an event, create a user account or take part in a survey.

• Social networking platforms

  If you visit our channels on social networking platforms (e.g. Facebook or LinkedIn), we collect the personal data you provide to us via these channels.

• Partners

  We can collect your personal data from partners, such as when we carry out an event or other activity together with such a partner.  

• Publicly available sources

  We can collect your personal data from publicly available sources, such as websites, various registers, and databases.&

• External parties

  We can also collect personal data about you from external parties that provide us with your personal data, such as in connection with communication.  

Why do we process your personal data?

Below is a list of the reasons why we process personal data. Not all of the processing may apply to you, as this depends on the type of relationship you have with us. Please see the section above on who is covered by this privacy policy. To find out more about the categories of personal data we process and the legal basis for this processing for each purpose, please see our detailed information on our processing of personal data.

• Communicating about our products and services

  If you use our product and services, we process your personal data to communicate with you regarding these products and services.

• Processing orders of goods and services

  When you order goods and services, we process your personal data for the purposes of e.g. registering the order and communicating with you regarding the order.

• Processing payment of goods and services

  When you pay for our goods and services, we process your personal data for the purposes of e.g. registering the payment and communicating with you regarding the payment.

• Managing the customer or supplier relationship

  If you are the contact person for a customer, supplier, or partner to Svero Lifting AB, we process your personal data in order to manage the customer or supplier relationship or co-operation, such as in order to register you as a contact person, manage and archive agreements, and administer invoices.

• Following up and evaluating the customer or supplier relationship

  We process the personal data of contact people for a customer, supplier, or partner to Svero Lifting AB where this is necessary for following up and evaluating customer or supplier relationships or co-operation.

• Communication between employees and external parties

  In connection with communication, such as by e-mail and between employees and external parties, we process personal data when applicable.

• Communicating and providing offers via various channels

  We process your personal data to provide you with offers and tailored communication from us and our partners via various digital channels, such as via e-mail or on social media. You can unsubscribe from mailings at any time by clicking on the unsubscribe link in these mailings. For this purpose, some profiling of your data may take place by analysing your use of our websites, digital channels and services.

• Managing our newsletters

  We process your personal data to manage our newsletter, e.g. in order to send out the newsletter. You can unsubscribe from mailings at any time by clicking on the unsubscribe link in the newsletter.

• Carrying out events, and other activities

  When you sign up for an event or other activity that we arrange, we process your personal data in order to carry out the event or activity, such as to register your participation or to communicate with you about the event or activity.

• Answering questions

  If you contact us, such as by e-mail or phone, we process the personal data you provide us with in order to answer your question.

• Conducting surveys

  We process your personal data if you take part in a survey that we carry out, such as in our digital channels or mailings, for the purpose of collecting your views on our business, products, and services.

• Enabling functionality on our websites

  We process your personal data where this is necessary in order to provide functionality on our websites, such as in order to remember your settings. This enables us to provide a better user experience on our websites.

• Following up and evaluating the use of our websites, digital channels and services

  If you use our websites, digital channels and services that make reference to this policy, we use your personal data in order to follow up and evaluate the use of our digital channels and services, such as in order to collect and analyse visitor and user statistics on how you use our websites, digital channels and services.

• Ensuring necessary technical functionality and security

  We use your personal data to ensure the necessary technical functionality and security of our websites and services, such as for security logging, error handling, and backups. 

• Managing and meeting legal requirements

  We process your personal data if this is necessary in order to manage and meet a legal requirement, such as in connection with a dispute or legal process. For this purpose, we may share certain information with other recipients. Please see below for more information.

• Fulfilling legal obligations

  In order to fulfil our legal obligations, if necessary we will process your personal data, for example, in order to fulfil accounting or data protection requirements. For this purpose, we may share certain information with other recipients. Please see below for more information.   

Which recipients do we share personal data with?

When necessary, we share your personal data with different recipients. You can find out more about the categories of personal data we share and the legal basis for doing so for the various recipients in our detailed information on our processing of your personal data.  

• Partners

  In connection with events and other activities, we share personal data with the partners we are organising the activity with.  

• Social networking platforms

  We use various social networking platforms in order to, for example, communicate what we offer or to provide information about our products and services. In connection with this, we share certain information with these platforms.  

• External parties

  When communicating with external parties, such as by e-mail, we share personal data disclosed to them by you or another party.

• Service providers

  In order to process personal data, we share personal data with service providers that we have hired. These service providers provide, for example, IT services (e.g. storage) and communication services (which enable us to send you messages and newsletters). When the service providers process personal data on our behalf, they act as data processors for us, and we are responsible for the processing of your personal data. They must not use your personal data for their own purposes and are contractually and legally obliged to protect your data.

• Other recipients

  In some cases, when necessary, we share your personal data with other recipients for certain purposes:

  • to manage and meet legal requirements
  • to fulfil legal obligations
  • to respond to a legal request.

  Examples of recipients are external advisors, public authorities, courts, the police, and potential buyers and sellers should we sell the business.

What rights do you have?

You have certain rights under current data protection legislation in relation to the personal data we have collected about you.

You have the right to:

• Request access to and a copy of the personal data we hold on you. 
• Request rectification of personal data that you believe is incorrect or incomplete.  
• Withdraw your consent to our processing of your personal data based on your consent.  
• Request erasure in some circumstances, but not in cases where, for example, the law requires us to retain such data. 
• Unsubscribe from marketing and mailings, such as by clicking on an unsubscribe link in a mailing. 
• Request that the processing of your personal data be restricted in certain circumstances. 
• Object to processing which is based on our or another party’s legitimate interests for reasons related to your specific situation. 
• Transfer your data (data portability) under certain circumstances by requesting a copy of the personal data we hold on you in a structured format (data portability) that you can transfer to another recipient. 

If you wish to exercise your rights, please contact us using the contact details below.

Where we process personal data

We always endeavour to store personal data within the EU. In some cases your personal data is shared with recipients outside the EU/EEA, such as to service providers hired by us. 

To protect personal data, we ensure that there are appropriate security measures in place with all service providers processing your personal data outside the EU/EEA by way of data transfer agreements, for example. 

If you wish to know which non-EU/EEA countries your personal data is transferred to and the protection measures we have taken, please contact us using the contact details below.  

How we protect your personal data

We are committed to protecting personal data. We take appropriate technical and organizational measures to ensure the protection of your personal data. We have implemented various policies to protect against unauthorized access and unnecessary storage of personal data in our systems. 

Updates to this privacy policy

We may update this privacy policy from time to time. For example, we can collect additional information or use information for purposes other than those specified in the text. In such cases, we will tell you in advance by appropriate means, such as by showing a message on the website or by e-mail. The latest version of the privacy policy is always available on this page.

Questions?

Should you have questions about this policy or our processing of your personal data, or should you wish to invoke any of your related rights, please feel free to contact us. Should you not be happy with the answers you receive, you have the right to lodge a complaint with the supervisory authority (the Swedish Authority for Data Protection).