Privacy Policy

Information about SVERO lifting AB’s processing of personal data as personal data controller for direct marketing and similar.

SVERO lifting AB (Org. No. 556297-1340), hereinafter referred to as “SVERO”, may handle a range of personal data in direct marketing and such like in property of person responsible. It is up to a personal data controller to inform about their actions. The personal information we collect about you may come from SVERO’s websites (both our own and other websites), as well as third party, social networks, e-mail, text message and other electronic messages, phone calls, printed and digital registration forms for information material, promotions, events and more. Also from publicly available information from social networks.

Personal data is information that is individually or in combination with other information can be used to identify you as a physical living person. For example, your name, e-mail address or phone number.

We collect this information:

We collect information when someone is registered in our web shop, purchasing our products or contact us in another way. We collect:

  • Name
  • Contact details, such as address, telephone number and e-mail address
  • Previous purchase and payment information
  • Organization number or social security number (proprietorship)

Our primary purpose for processing your personal data is to enable SVERO to fulfill commitments to you as a customer.

As a personal data controller, SVERO is responsible for the safe processing of your personal data and compliance with GDPR. We do not process sensitive data unless there is specific agreement for handling these.

Information about using websites

When you visit our websites, we automatically use data retrieval technology to collect certain information about your activities. It includes information about which links you click on, which pages or content you are viewing, how long and other similar information and statics about your visit. But also response times to content, file retrieval errors, and visitor length on certain pages. This information is automatically retrieved using cookies (browser cookies, flash cookies) and web signals as well as third party tracking services.

Consumer generated content

In order to market our products and to spread knowledge and tips about SVERO, we may need to process personal data in form of images – both still and moving images. Content you create and then share with us by uploading it to any of our sites, including on our social networks such as LinkedIn, Facebook, and Instagram etc. This action is made with informed consent of the data subject. The processing will take place during the time that the agreement has not been revoked by the registered person. The registered person is entitled to oppose this action at any time and thereby withdraw his/her consent. When permitted, we may collect and publish consumer generated content in connection with activities, information, campaigns, web or publication in our magazine.

How will we use your information?

  • To manage your order and purchases
  • To send general marketing or personal direct marketing such as: e-mail, text, mail or social media.
  • In order to fulfill the company’s legal obligations, such as product safety, government decision or accounting requirements or under tax law.
  • We will not collect more information than we need to provide our services to you.

Personal data assistants

SVERO uses personal data processor for cloud solutions. SVERO undertakes to have personal data access agreements with all cloud services and that they comply with GDPR’s requirements for integrity, accessibility and security.

Personal data in direct marketing based on balance of interest

In order to provide direct marketing of SVERO’s product range to both existing and potential customers, SVERO may process personal data regarding the customer’s representatives. The legal basis for this agreement is balance of interest to meet SVERO’s legitimate interest in informing and offering variety of products to a selected target audience for a limited time and to a limited extent. The information that may be processed is the name, address, phone number and e-mail address. The information and the offer may be provided by telephone, letter, e-mail, text message and/or corresponding contact routes from communication. The registrant is entitled to oppose this agreement at any time.

SVERO uses direct marketing to provide relevant suggestions and offers to you as customer/ prospective customer of SVERO’s products. We also use direct marketing to provide you with information about when major news in your area is available.

How long is the information saved?

The information is saved as long as you do not report otherwise. To provide good service for example previous purchase information, this in order to help you as a customer. If you still want to delete history, you need to let us know.

Information we use for sending newsletter, magazines, e-mail, mail or text messages will be retained until you as a customer choose to end and notify us. Otherwise, we are in compliance with applicable laws and regulations in Sweden and the EU, such as the accounting act.

Transfer of information

SVERO and its cloud services save the information only within the EU. The accounting data are stored in Sweden or by the Swedish tax agency. We do not sell any customers information to a 3rd party. Contact information required for direct mail can be processed by our assistants. Routines are available to ensure that personal data is handled safely.

Changes to this integrity policy

Updates and changes to this integrity policy are published on this page.

Your rights

As registered with SVERO lifting AB, you have following rights:

  • You are entitled to receive information about what personal data processing is being done with us.
  • You are entitled to request a registry quotation once a year, where you can see what personal data processing we have about you.
  • You have the right to request a correction if we have errors registered about you.
  • You are entitled to be deleted under these conditions:
    • The information is no longer needed for the purpose they collected.
    • If the data is saved with your consent and you revoke the consent.
    • If agreement is based on an interest balance and there are no legitimate reasons that weigh heavier than your interest.
    • If personal data has been processed illegally
    • If you oppose agreement for direct marketing purposes.
  • The right to be deleted does not apply if we are required by law to keep the data.
  • You are entitled to data portability (the right to have your personal data moved) provided that the legal basis is consent or agreement. What you may receive is personal information about you as provided or generated by your actions/activities.
  • You are entitled to request a restriction in agreement, but no request will be met if there is a requirement that the agreement is performed for the product/service to work.
  • You have the right to object to a personal data processing and the accounting will then stop processing while investigating the matter.
  • You have the right to file complaints to the privacy authority over agreement performed by us.

If you would like to rely on any of your rights, please contact our customer service by phone, 036-31 65 70 or by e-mail:

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